Add Gatorade to the list of endorsement deals that Tiger Woods has lost. A representative for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer, who made a lengthy public apology last week for his infidelities.“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.”
The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.
She declined to say whether his contract was terminated early because of trouble with his public image.
Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods’ marital problems became known.
At the time, Gatorade stuck by him as a sponsor, but it too relented on Friday, becoming the third major endorsement the golfer has lost. AT&T Inc. and Accenture dropped Woods in the weeks following the tabloid frenzy of cheating allegations.
“We have been in discussions with Gatorade, and while we are disappointed they have decided to not continue with Tiger in their marketing plans, we appreciate their continued involvement with Tiger through his foundation,” Woods’ agent, Mark Steinberg of IMG, said in an e-mail.The companies that have stuck most closely by Woods, Nike Inc. and Electronic Arts Inc.—which have invested specifically in his athleticism— reiterated their support last week when the golfer made his public apology.Others, such as Procter & Gamble Co.’s Gillette and Swiss watch maker Tag Heuer, de-emphasized him in their marketing.
According to TMZ, Denver PD has launched an investigation into whether several officers acted inappropriately by giving recently arrested Nuggets star Carmelo Anthony a ride to a hotel after his fiancée refused to come pick him up. When you’re popped for DUI in Denver, the law says cops take you to detox or release you to a “sober, responsible party.” After the bust, cops took Melo to a local hospital for a blood test. The CW2 reports that’s when they called his baby mama La La to come get him — she said no way. Instead of taking him to their other option — detox — a sergeant personally took Anthony in his police cruiser to the Ritz-Carlton Hotel in downtown Denver, where he was staying. A police spokesperson says the officer went “above and beyond through a personal relationship” and there wasn’t “anything wrong” with what he did. But it doesn’t end there … Another cop drove Anthony’s $130,000 sick silver Mercedes to a safe place — a police parking lot — so he could come back later and pick it up. What’s supposed to happen is the car is towed to an impound yard, but apparently the cops didn’t want Melo’s ride to get vandalized.
Let the game begin. Two even matchups if I say so myself. The West has this game, sorry East should have picked better.
Jerome Harrison, Brandon Jacobs, Ray Rice (during the season not playoffs)
<a href=”http://twitpic.com/z4gtw” title=”Working the register at McDonald’s early today on Twitpic”>http://twitpic.com/show/thumb/z4gtw.jpg” width=”150″ height=”150″ alt=”Working the register at McDonald’s early today on Twitpic”>
I know the man has to pay his bills some way, no Superbowl bonus in his future.
To close for comfort. Just a little off the top, lucky surfer.
Honestly it is tennis, no other sport has the players yelling at the umpire. Maybe a coach, don’t yell at the umpire just wait to take out a ball boy when he runs across.